RYANAIR CEO Michael O'Leary is the latest well-known face to take part in the 'ice bucket challenge', the latest viral craze on the internet.
The 'challenge' sees the participant have a bucket of ice thrown over their heads, usually in aid of charity.
O'Leary took part today at Ryanair's Dublin Campus where Ryanair staff raised €10,000 for the Jack & Jill Foundation.
Never to do anything by halves (or always, depending on your view) he took on multiple buckets of freezing water and challenged Aer Lingus CEO Willie Walsh - among others - to follow his example.
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