A T-SHIRT released by Reebok ahead of UFC Dublin on Saturday has drawn criticism for its exclusion of the North on a controversial map of the island of Ireland.
UFC's primary sponsor became the target for Twitter users today, who were angered by the image.
only seeing this now. its about the dumbest idea i've ever seen. working on it. pic.twitter.com/3FiCA1gj8y
— Coach Kavanagh (@John_Kavanagh) October 21, 2015
Even Conor McGregor's coach at Straight Blast Gym in Dublin, has also shared his outrage with Reebok's decision to release the shirt.
An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.
— Coach Kavanagh (@John_Kavanagh) October 21, 2015
He did so just one day after announcing a major sponsorship deal between Reebok and Straight Blast Gym.