The League of Ireland and SSE Airtricity announced a €110,000 increase, or 17%, in the League of Ireland's overall prize money for the 2024 season this week.
This rise, from €655,000 to €765,000, follows SSE Airtricity's sponsorship extension and increased support for TV broadcasts. Peamount United will defend their title as the SSE Airtricity Women’s Premier Division prize money doubles from €55,000 to €110,000.
The new season kicks off with exciting matchups, including Galway United vs. St. Patrick's Athletic, Cork City vs. Kerry, and Shamrock Rovers vs. Dundalk live on RTÉ2. St. Patrick’s Athletic and Derry City aim to challenge Shamrock Rovers, while Galway United and Waterford return to the Premier Division.
Season ticket sales have surged, with record-breaking numbers reported across clubs. The SSE Airtricity Women’s Premier Division anticipates an intense title race, with an increased prize fund promising the biggest year yet.
League of Ireland Director Mark Scanlon said: “We’re very excited to see the prize money in the League of Ireland rise this year with thanks to SSE Airtricity's continued support. It's also great to see the prize money for the SSE Airtricity Women’s Premier Division double this year, thanks to this brilliant partnership. Our relationship with SSE Airtricity continues to grow year-on-year, and this news is a sign of our commitment to growing the men's and women’s game in Ireland."
Eyes on the prize 🏆 #LOI24 | #LOITV pic.twitter.com/NXZpts7PxF
— League of Ireland (@LeagueofIreland) February 7, 2024
Television coverage expands, with seven additional live broadcasts on Virgin Media TV and a total of 48 games airing on free-to-air channels. Over 450 League of Ireland games will be broadcast on LOITV, available via a season pass.
SSE Airtricity continues its investment, supporting sustainability, inclusion, diversity, and the personal and professional development of League of Ireland players. The SSE Airtricity Men's First Division starts on February 16, and the Women's Premier Division begins on March 9. Fixtures are available at leagueofireland.ie.
Speaking about the announcement, Ashley Morrow, SSE Airtricity Head of Brand, Advertising and Sponsorship, added: "We’re delighted to be supporting the League of Ireland for our 15th season together. Football is enjoyed by so many across the country, and we know the success of the league is because of the people involved, whether that be the fans, players, volunteers or officials. We’re proud to support all three divisions and will continue to invest in driving football forward."
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