It has been reported by reputable Irish outlets that the GAA is making an effort to buy RTÉ out of their 50% share of their joint premium streaming service.
The GAA and RTÉ have a joint partnership to show GAA games on their platform, GAAGO, but the service has come under fire for the lack of games showcased and its inaccessibility for older members of the public.
Today, both the Irish Examiner and RTÉ have stated that Croke Park is attempting to control the entire stake by buying out RTÉ to create their own broadcasting platform called GAATV. The establishment of a broadcasting studio at Croke Park has also been mooted.
The Irish Examiner reported: "The establishment of GAATV is now considered a real prospect by Croke Park, although the GAA will first have to iron out a deal with RTÉ."
(Photo By Piaras Ó Mídheach/Sportsfile via Getty Images)After putting the two championship rights packages up for auction, GAAGO has decided to retain both for the 2025 season, rejecting TG4's bid to acquire the rights to Championship games.
Marty Morrissey, the RTÉ Gaelic Games correspondent, believes this may indicate that the GAA is looking to emulate the likes of the NFL and the NBA in America by creating more revenue streams.
"(It) probably indicates that their aspiration is the start of GAATV," he said.
"I’m hearing rumours around Croke Park that they may well change the branding and change the name from GAAGO to something like GAATV.
"I think the GAA has now realised the strength and potential of the venture," he continued.
"They are following in the footsteps of the NFL and NBA—the GAA is exploring every avenue possible to spread their games and benefit financially."
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