MR AND MRS Potato Head are dropping their titles in a bid to promote gender equality.
From here on out, the brand will simply be known as 'Potato Head'.
Hasbro, who launched the toy almost 70-years-ago, said they decided to turn the famous spud gender neutral "to promote equality and inclusion".
"Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo," the company said in a statement.
The rebranded toy, which famously allowed children to add facial characteristics and clothes to the body of a plastic potato, will go on sale this Autumn.
"The way the brand currently exists - with the Mr and Mrs - is limiting when it comes to both gender identity and family structures," said Hasbro general manager Kimberly Boyd.
Who was actually offended by Mr Potato Head being male? I want names. These woke imbeciles are destroying the world. pic.twitter.com/CwsaX5D2Ue
— Piers Morgan (@piersmorgan) February 25, 2021
"Culture has evolved, kids want to be able to represent their own experiences," she added.
However, not everyone agreed.
Piers Morgan was quick to scoff at the news, taking to Twitter on Thursday evening to declare that "woke imbeciles are destroying the world."
"Who was actually offended by Mr Potato Head being male? I want names," he tweeted.
He later took to to Instagram, calling Hasbro "spineless".
Imagine being so fragile that you’re offended by the thought of Mr Potato Head being male. https://t.co/Y4FPP6Jfph
— Piers Morgan (@piersmorgan) February 25, 2021
"FFS. Imagine doing this in the middle of a global pandemic because you're terrified of a offending a few wokies.
"So spineless and depressing."
Mr Potato Head first went on sale in 1952, and on the back of its success, Mrs Potato was launched a year later, along with traditional female accessories.
