According to reports, The Sun has dropped its famous topless photographs from Page 3.
Writing in sister publication, The Times, media editor Alex Spence said that Friday was the last edition of the best-selling daily tabloid to feature topless women on its pages.
Yesterday's edition of The Sun featured the model Rosie Huntington-Whiteley in her underwear, while today's’ edition features two Hollyoaks actresses on the beach in Dubai wearing bikinis.
The Irish Sun axed topless pictures back in August 2013.
Speaking at the time, editor of The Irish Sun Paul Clarkson said the decision was made in line with readers’ wishes.
The UK edition of the red-top began running topless pictures of women in 1970.
Both News Corp boss Rupert Murdoch and UK editor, David Dinsmore, have recently faced mounting public pressure to rethink Page 3.
The paper's policy of featuring topless young women daily has been branded as ‘sexist’ and ‘soft porn’ by campaigners from the No More Page 3 campaign, started by writer and actor Lucy-Anne Holmes.
So far the campaign has collected 217,000 signatures online and secured the support of politicians and celebrities.
The Sun is yet to make any statment on the removal of topless women from its pages.
Yesterday, Head of Public Relations for The Sun Dylan Sharpe tweeted “Page 3 will be in @TheSunNewspaper tomorrow in the same place it's always been - between page 2 and page 4”.
Meanwhile Irish comedian and actor Chris O’Dowd poked fun at the news tweeting: “Great news about #NoMorePage3 in the Sun. Please now join my campaign against their new #NakedFromTheWaistDownPage5”
Sales of The Irish Sun rose slightly in the months following the decision to cover up Page 3 models.
A few months later sales dropped again in line with falling circulation rates across the board in newsprint publications.
It remains to be seen whether any change of policy by the UK edition, which has a readership of 6.2m daily, will effect sales.
Would you be glad to see the end of topless pictures in The Sun? Tweet us @theirishpost or comment below.