PADDY Power has capitalised on the ongoing Brexit chaos at Westminster by running a full-page advertisement in The Sun newspaper poking fun at Little Englanders.
The irreverent bookmaker's hilarious ad after Taoiseach Leo Varadkar was branded "Liability Leo" in yesterday's edition of The Sun, the latest in a long line of attacks by the pro-Brexit publication on Ireland's PM.
But readers of the paper's UK edition were in for a shock this morning, after discovering a deliciously sarcastic apology to England for the less than strong and stable time the nation's had since the Brexit vote in June 2016.
The ad – shared on Twitter by Paddy Power's head of brand activations Paul Mallon – also features in today's Daily Star and references England's 800 years of rule in Ireland to drive home its ridicule of self-victimising Brexiteers.
Full-page ads in The Star and Sun today pic.twitter.com/VPLwQcgMEK
— Paul Mallon (@PaulMallon1) 1 February 2019
It reads: "Dear England, sorry for the last two years of pain, suffering and humiliation.
"Another 798 and we'll be even."
Anglo-Irish relations have certainly suffered a knock since the Brexit referendum after several decades of growing good-will.
Much of the fuel behind this depressing downward spiral has undoubtedly been the worrying ignorance of Irish politics, history and geography displayed by several MPs, media commentators and journalists east of Dublin.
Perhaps this latest ad will inspire some of our friends across the Irish Sea to pick up a history book.
We're not optimistic though!