A BRIDE's wedding day is tipped as the day they will feel most special in their gown - but many women across Ireland got a chance to revisit that feeling yesterday.
As part of radio station TodayFM's #DareToCare campaign, women around the country wore their wedding dresses to work to raise money for the Irish Cancer Society.
From broadcasters to beauticians, and teachers to nurses, the ladies took to Twitter over the course of the day to share their gown selfies, while asking people to donate money for the special cause.
The fundraising day was spearheaded by TodayFM producer Shauna O’Reilly.
"Initially, I thought it would be brilliant to get one or two women to do it" she said, "but the reaction was just massive, it’s completely blown me away."
It was particularly important for TodayFM newsreader Susan Keogh.
In a blog on the station's website, she explained the reason she was donning her dress for the campaign.
"On July 14th we got the news that my beautiful, kind, gentle Dad has bowel cancer [...] We thought he was invincible," she wrote.
"Cancer can happen to anyone and everyone, and it does," Ms Keogh added.
The broadcaster went on to explain how her father went through rounds of oncology appointments, scans, phone calls and tears, and the family had to face "so many unknowns".
"There’s a long road ahead," she said, but [...] if we keep putting one foot in front of the other we’ll get there."
"On Wednesday I WILL squeeze myself into my wedding dress for Wear Your Wedding Dress Wednesday," she stated, "Because I Dare To Care."
Thousands of other women around Ireland also "dared to care" and joined Ms Keogh yesterday in pulling on their bridal gowns.
So far the campaign has raised over €17,000. You can donate here.
Scroll down for the best pictures of Irish women wearing their wedding gowns to work to raise money for the Irish Cancer Society...
The damp but radiant #WeddingDressWednesday brides of #NUIG raising funds for Irish Cancer Society
Donate at https://t.co/177jqyPRXH pic.twitter.com/NCRwCRSIHC— Comhaltas na Mac Léinn, OÉ Gaillimh (@NUIGSU) September 21, 2016
Dolores in Mullingar is off to work in a crèche in her lovely #WeddingDressWednesday. Looking smashing! pic.twitter.com/r3um7dA4ne
— Today FM 💛 (@TodayFM) September 21, 2016
#OOTD #WeddingDressWednesday #DareToCare
To make a 4e donation, text DARE to 50300#PLEASE @todayfm @TodayFMNews pic.twitter.com/w7qwWpTZLn— Susan Keogh (@susankeoghnews) September 21, 2016
Here's Sarah at work in Limerick. Legend. Text Dare to 50300 to donate! #WeddingDressWednesday pic.twitter.com/WZnnQxwjjT
— Ian Dempsey (@IanDempsey) September 21, 2016
Off to work for #WeddingDressWednesday
#DareToCare pic.twitter.com/sXjn4B42j7— Sinead Spain (@sineadspain) September 21, 2016
Off home to try on a bridesmaid dress for work tomorrow.
Standard!! Will someone do my hair and make up?#WeddingDressWednesday #DaretoCare pic.twitter.com/665w4CKXnX— Róisín Reilly (@Roteetia) September 20, 2016
Walking through @LimerickIT @OrlaWalshKav rocking her wedding dress #daretocare @todayfm @IrishCancerSoc pic.twitter.com/jOwKnv25eS
— LITSU (@LIT_SU) September 21, 2016
I doooooo! #WeddingDressWednesday @TodayFMNews #DaretoCare pic.twitter.com/W8IiAxRa6Z
— Juliette Gash (@JulietteGash) September 21, 2016
Myself & @AlisonTodayFM are ready for @tv3midday #WeddingDressWednesday @todayfm #DaretoCare pic.twitter.com/yednWK2cAY
— Suzanne Kane (@SuzanneKaneFM) September 21, 2016
Just a casual day at the office...#WeddingDressWednesday @todayfm #DaretoCare pic.twitter.com/IKRmBEpdvD
— Sabella Bridal (@SabellaBridal) September 21, 2016
#WeddingDressWednesday made it to the ploughing @todayfm pic.twitter.com/7CnvHjW49l
— Seán Defoe (@SeanDefoe) September 21, 2016
Lorraine Clifford & Siobhan Oliver are off their trolleys!
Ladies, you look absolutely stunning!#WeddingDressWednesday pic.twitter.com/qTXFdDUdXv— Today FM 💛 (@TodayFM) September 21, 2016
#WaxingWednesday #DaretoCare #WeddingDressWednesday pic.twitter.com/ZNuN7tkfsI
— Orla Kerley (@Salonanoir) September 21, 2016
Mrs Malone teaching the kids a thing or two about #DaretoCare & #WeddingDressWednesday
Keep sending those photos:
E: [email protected] pic.twitter.com/ls08CHiiZR— Today FM 💛 (@TodayFM) September 21, 2016
Just a normal day @KerryBiofuels @AntonSavageShow @IrishCancerSoc #WeddingDressWednesday #DaretoCare @TodayFMNews 2 more to go. pic.twitter.com/I94GRWvBHF
— Sinead Deutrom (@husseys90) September 21, 2016
#WeddingDressWednesday pic.twitter.com/GpqjTlKNKm
— tracey daly (@Traceymdaly) September 21, 2016
Some serious attire at work this morning @msbrindie @nuigalway @todayfm @IanDempsey @AntonSavageShow #daretowear pic.twitter.com/vHGNTkaDM0
— NUIGalway Press (@NUIGalwayPress) September 21, 2016
@todayfm @grandantor @AntonSavageShow school run done, Now,commute & attend lectures in LIT. #WeddingDressWednesday pic.twitter.com/f7aUZMpDBU
— Orla Walsh (@OrlaWalshKav) September 21, 2016
#DaretoCare #WeddingDressWednesday going about my daily business in my wedding dress pic.twitter.com/sRRZcBr2MP
— Orla Kerley (@Salonanoir) September 21, 2016
Looking fab Courtney Cass @Pembrokehk @todayfm @IanDempsey @AntonSavageShow #DaretoCare #WeddingDressWednesday pic.twitter.com/vsqZP3VQ7W
— deirdre power (@deirdrepower1) September 21, 2016
@todayfm #DaretoCare #WeddingDressWednesday @IrishCancerSoc motherhood in a guna 👰🏻👧🏻👶🏻 bit different from #driveemhomeforchristmas pic.twitter.com/Mt2FqFCXfh
— Liz Russell (@cotterliz) September 21, 2016
Why I'll be squeezing into my wedding dress...#WeddingDressWednesday #DareToCare https://t.co/m8nd02MoPE pic.twitter.com/rcx8X9xCgK
— Susan Keogh (@susankeoghnews) September 19, 2016
