AN IRISH cancer survivor is taking to London’s streets in spectacular style today to promote safe tanning.
Inspirational blogger Eimear Coughlan, who is from Cork but living in the capital, will be joined by Miss Bikini Ireland Judy Fitzgerald and a group of models in support of the #safetanning campaign.
The women, who have teamed up with Irish eco self-tanning brand TanOrganic, are urging us all to shun the sun and dare to bare it with fake tan.
Eimear was diagnosed with invasive breast cancer last December, just two years after she married.
She then faced her first grueling session of chemotherapy a mere 12 days after being diagnosed.
Last month the courageous 32-year-old finished radiotherapy and is now hitting the streets with her safe tan message.
The aheadwithstyle blogger said: “I’m a Totes Amazebald Chemo Queen – my message is to celebrate your head and wear it with pride.
“Once you own your look, rock your look and love your look, then you’re ready to face anything, even cancer.”
Miss Bikini Ireland and her model friends flew in to Gatwick from Dublin this morning to join Eimear.
They are travelling by train to London Victoria where they’ll try to brighten up the day for London commuters when they take the Tube to Bond Street station.
They’ll then head down Oxford Street to Oxford Circus where they’ll pose for photos at 11.15am.
After that they’ll take a trike ride – led by Eimear – stopping off at Carnaby Street, Piccadilly Circus, Trafalgar Square, Big Ben, Leicester Square and Covent Garden later this afternoon.
Armed with a 20-foot inflatable TanOrganic self-tan bottle and a flash mob, you won’t miss them if they pass by.
TanOrganic is behind today’s #safetanning campaign, which is aiming to raise awareness of the dangers of too much sun.
To celebrate the brand’s launch in 200 British boots stores this week, 5,000 free TanOrganic samples are also being given away throughout the day.
“Although the dangers of a real tan are well documented, people are still doing it, putting their health and lives at risk,” said TanOrganic founder Noelle O’Connor.
“Our day of fun demos is about spreading the word and putting safe tanning on everyone’s agenda.”