A FATHER-OF-THREE has launched an online campaign calling for more nappy changing tables in men's bathrooms.
Donte Palmer went viral on Instagram after posting about the challenges of changing a child's nappy in the men's toilets.
Though Palmer was keen to stress that some venues offer family bathrooms that are open to both mothers and fathers, these facilities aren't all that common.
With the parental roles of men and woman evolving, he's now calling for a change and hoping to inspire other father's all over the world to take action.
"As a father, we need to be seen as an equal. We're more than just protectors and providers," he told Buzzfeed.
"We're the stroller pushers [who] get up at 4 a.m. to warm bottles.
"My wife and I, we share everything equally. We cook and clean. We work hard - equally.
"Why do we share equal responsibility but society views us differently?"
Palmer posted on Instagram alongside the hashtag #SquatForChange, in reference to the fact he has to squat on the floor to change his baby's nappy.
The campaign is aiming to raise awareness of the issue.
It has already proven popular with others across social media who have shared the lengths they've had to go to, to change their children's nappies.
Some have even shared images from their own experience of having to #SquatForChange.
"I've had to put my hoodie on the floor to do diaper changes," one male supporter wrote, adding "It's ridiculous."
"I've changed my son in many a sink," another said. "We need em."
A third chipped in: "No one should have to try to care for their child and balance against a wall."
The hope is that Palmer's online campaign will inspire change - but he's not the first to call for men's bathrooms to have these kinds of facilities.
Back in February, Harvard PhD student Clint Smith took to Twitter to call for similar change, arguing that the current system "further perpetuates the notion that the burden of childcare should singularly be on the woman."
The question is: do you agree?