CONOR MCGREGOR has revealed that he's donating $1million (€900,000) from sales of his Irish whiskey to first responders.
The UFC star took to Instagram to celebrate the one-year anniversary of his whiskey 'Proper No 12' and to announce his intention to give back.
The Notorious posted a video of himself holding a bottle of his product, singing happy birthday to it while holding a cake with a single candle on it in his other hand.
"Happy 1st birthday to @properwhiskey!!!," he wrote.
"What a journey it has been so far! We are now in 8 countries to date, with many more planned for 2020! I am so thankful to you all for your support and love of PROPER No. TWELVE.
"I also want to thank the fine Irish women and men who have worked so diligently at the distillery and beyond… what an amazing team we have. When we started this business, something very important to me was to give back," he added.
"For every case we sell, my company donates $5 up to 1 million dollars per year to first responders. I am very proud to announce that we have already hit the 1 million dollar mark! This is all thanks to you! Our fans! Thank you all.
"In the New Year, we will begin donating the first million dollars to first responder organisations. My team is vetting it all out now to be sure it goes into the proper hands. Thank you all for the support! Slainte."
McGregor is due to return to the Octagon at UFC 246 on January 18.
Though unconfirmed, Donald Cerrone is his most likely opponent at this point and McGregor has stated that he wants to be far more active in 2020.
