A PAIR of George Best fragrances have been launched to ‘pay homage’ to the Irish soccer star and his lavish lifestyle.
The Belfast-born footballer, who died in 2005, is the focus of a range of products due to be launched over the next 18 months under the George Best brand.
Celebrity beauty and fragrance promoters Jigsaw ESL revealed the first of them this week – two gift sets boasting the George Best Silver and George Best Gold scents, with accompanying hair and body washes.
Aimed at the men’s grooming market, the fragrances come in a distinctive black bottle and box, which are available to buy from October 9 and to pre-order now.
The venture is a joint project with Best Promotions LLP, established in 2007 by George Best’s sister and brother-in-law, Barbara and Norman McNarry.
The company aims to ‘collaborate with specialist partners to extend the George Best brand onto related consumer products which celebrate George’s iconic status as the first footballing celebrity’, they confirmed.
The two piece gift set retails at £24.95, with the four piece set priced at £29.95.
The range will be available in high street stores from October 9.
