FROM Terry Wogan to portable hairdryers, TV ads from Ireland in days gone by have been brought to life by the Irish Film Institute.
The IFI Irish Film Archive, supported by a grant from the Broadcasting Authority of Ireland’s Archiving Funding Scheme, has catalogued, digitised, restored and preserved a large collection of 35mm film television advertisements made in the 1960, 70s and 80s.
The collection numbering nearly 8,000 rolls of film, had been held in a number of damp warehouses for decades.
As a result of poor storage conditions the films suffered physical deterioration and contracted a mould infestation before it was transferred to the IFI Irish Film Archive in the mid 1990s.
The archive team has salvaged this material, through a combination of painstaking processes including frame by frame assessment, extensive physical and chemical conservation, followed by scanning and digital restoration.
The collection has also been catalogued and preserved according to international best practice, thus safeguarding it for the future and making it widely accessible for the first time.
Take a trip down memory lane here and scroll down for more...
These archive advertisements provide a real insight into life in Ireland in the 1960s, 70s and 80s - have a look here...
Bovril, featuring Terry Wogan
(Picture: IFI)Irish Catholic Church Property Insurance
(Picture: IFI)Sherlock Holmes craving Donnelly's succulent Irish pork sausages
(Picture: IFI)A portable hairdryer complete with a head bag, modelled by a woman wearing a mink coat in her sitting room
(Picture: IFI)Captain Crisps - battling aliens with potato crisps 'to protect mankind'
(Picture: IFI)A HB Ice Cream man being held up by children dressed up as Native Americans
(Picture: IFI)This young lady turning heads in a 1970s Spar advert
(Picture: IFI)These creepy paws in an Irish Matches advert - so you'll never get caught out in the dark
(Picture: IFI)Heaven only knows what this Sister would do without her Odlums flour...
(Picture: IFI)Don't litter Dublin City - 'Feed a hungry bin!'
(Picture: IFI)