RONAN KEATING has recorded a cover of a festive tune for a beer advert promoting the joys of St Stephen’s Day pints.
The Dubliner, of Boyzone fame, has returned to the studio for Rockshore’s first ever Christmas advert which celebrates the best things about December 26 – namely getting out to the pub for pints with your mates.
“There really is no better place than Ireland and it's always lovely to come back, especially to celebrate St. Stephen’s Day and what it represents - getting back together with all your mates and enjoying a drink in your favourite pub, catching up and having banter over a pint like only close mates can,” Keating said.
Ronan Keating features in the light-hearted Christmas advertResearch commissioned by Rockshore discovered one third of adults in Ireland can’t wait to reunite with their lifelong mates over the holidays.
It revealed that 48 per cent of adults rank St Stephen’s Day and Christmas Eve above Christmas Day as the top days for celebrations over the holidays.
One in four people surveyed admitted they would rather do all of the Christmas tidying up than miss Stephen’s Day pints with their mates.
In the advert Keating sings a reworded version of the 1963 Christmas classic It’s the Most Wonderful Time of the Year.
The singer shares the mic with ‘Rocko’ to lay down their own distinctively witty lyrics, which are crammed with affectionate slagging and having the craic at the expense of each other on their way to the pub.
But their message is clear when they sing: “It’s the most wonderful time for a beer.”
Keating enjoys friendly banter with 'Rocko' in the Rockshore advertLinda Bradley, Head of Beer at Diageo Ireland, who produce Rockshore, said: “We’re delighted to be teaming up with Ronan Keating to bring some refreshment to the festive season with our first-ever Christmas advert.
“We want to celebrate that affectionate banter that comes to life between best friends on the most refreshing day for a beer, St Stephen’s Day.”
Rockshore have released their first ever Christmas advertThroughout Christmas Rockshore will be reuniting artists with their lifelong mates at their original local pubs in Dublin, Cork, and Galway, where guests can expect sing-a-longs, festive dishes, games and refreshing pints of Rockshore, as well as a Winterval Christmas market in Waterford.
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