ACTOR Jeff Bridges has revived his character The Dude from The Big Lebowski for a beer commercial.
Bridges sparked hopes of a sequel to the 1998 Coen Brothers classic after tweeting a short clip of himself last week as The Dude.
However he has since revealed it to be part of a Super Bowl commercial for Stella Artois.
The ad also sees Sarah Jessica Parker revive her Sex and the City character Carrie Bradshaw.
"Careful man, there's a beverage here!" @SJP and I are bringing back some beloved characters with a twist, because thanks to @stellaartois and @water, when you change up the usual you can do good! #Ad #PourItForward Learn more at https://t.co/KG7PEmgn0S pic.twitter.com/KQFR7kpKfA
— Jeff Bridges (@TheJeffBridges) January 28, 2019
Bradshaw and The Dude stun patrons at a fancy restaurant by shunning their usual tipples – a Cosmopolitan and a Black Russian respectively – in favour of Stella.
“Changing can do a little good,” says Bridges’ character. “The Dude abides.”
The Change Up the Usual ad is part of Stella’s Pour It Forward campaign with Water.org asking people to switch their usual drink to Stella to help the charity.
For a limited time, each Stella sold will see the company make a donation to help provide clean water in the developing world.
“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” said Bridges.
Needless to say, despite the good cause, fans of Bridges’ bowling-loving slacker were disappointed that a sequel is not in the works.
I knew this was going to be an ad... It was another Crocodile Dundee moment. pic.twitter.com/eMSGShsJe0
— Obi-Wan Kenobi (@SirBenKenobi) January 28, 2019
Seriously dude?? Over the line!! pic.twitter.com/brcnCcpYFz
— History is Watching (@RamodaKhan) January 28, 2019
NO SEQUEL?! pic.twitter.com/ocaLA4xv9A
— Listennchill (@listennchill) January 28, 2019
— Rick Lewis (@MrMutantes) January 28, 2019
Many though enjoyed the commercial and praised Bridges for backing the cause.
The whole thing is for a charity organization. Every Stella sold provides one month drinking water for a person in a developing country. It’s actually very Dude-like. If you can’t see that, well then you’re a nihilist, man
— Ben Houston (@bhoustonla) January 28, 2019
It's not really that---it's about the clean water charity that Stella is a part of. Jeff has long been a part of things like this. I can't imagine he needs ad money. Probably donated his entire cut to the charity.
— Dan Nusdeo (@dannusdeo) January 28, 2019
That's cool, Dude, people need clean water.
— milkjugalien (@milkjugalien) January 28, 2019
The Zen Master would say, as would the Dude, expectation can lead to disappointment, We all love the Dude, and The Dude is what we got. Take it as it comes, and keep abiding. Thanks Dude
— Higher Love (@bardblackthorn) January 28, 2019
That pronunciation of Stella Artois, by The Dude, really tied that clip together!! 😎
— Stijn Van Waeyenberg (@DirtyC4ll4h4n) January 28, 2019
It may not be a sequel, but it’s a fun cameo for Big Lebowski fans. And remember: “The Dude abides. I don't know about you but I take comfort in that.”
