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UNIVERSAL Graphics, one of the UK and Ireland’s leading print service providers for fleet graphics and vehicle wraps, signage and instore branding, has always embraced the latest technologies.
With this ethos, the company has maintained its competitive edge for over 20 years and fulfils its customers’ increasing demands for quick turnarounds and high-quality graphics.
The company’s most recent investment decision was to install HP Latex Printing Technology.
The HP Latex 3000 Printer was purchased through HP reseller, Diatec, in 2013 and then upgraded to an HP Latex 3100 Printer in 2015 to benefit from the latest HP developments for this platform, such as faster production speeds, higher-quality and increased automation.
Simon Murray, Marketing Director, Universal Graphics, explained: “Our operators were facing issues with colour matching and consistency.
"The HP Latex 3100 not only resolved this problem, providing a more efficient and reliable system, but it also enabled us to offer even quicker turnarounds as the prints are ready for finishing or installation the moment they come off the printer.”
Since installing the HP Latex Printer, Universal Graphics believes that production time has been cut by 70 per cent.
In addition, the quality and performance of the printer has generated more work for the company’s existing clients and presented new business opportunities.
In addition to the cost savings and faster delivery times enabled by the HP Latex 3100, the environmental credentials of the printer were also a factor.
Water-based HP Latex Inks require no special ventilation, no hazard warning labels or HAPs. HP Latex Inks are non-flammable, non-combustible, nickel free and UL ECOLOGO® Certified, meeting a range of stringent human health criteria
“It’s important to Universal Graphics to do the right thing from an environmental perspective but the added benefit is that we have improved working conditions too as the prints produced with Latex inks are odourless,” Murray said.
Despite the success the company has experienced since installing the HP Latex 3100, Universal Graphics, is not a company that plans to sit still. It’s vision for the future includes further expansion and growth within the markets it serves.
“In HP, we have a partner that can offer us a holistic range of solutions for different applications and diverse markets. We plan to more HP technology soon, enabling us to expand on the success we have enjoyed with our initial HP Latex investment.”
The full HP Latex printing portfolio includes printers up to 1.63m (64in) roll width and up to 3.2m (126in) roll width, allowing PSPs to print on a wider range of applications and at potentially higher profit margins.
